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- 🤖 AI models replace real faces
🤖 AI models replace real faces
AND: More tech updates from Meta and Amazon
Roni Rahman
November 01, 2024
In partnership with
Greetings! Your latest quick tech update is here 🤖
What’s happening:
🤖 AI models replace real faces in fashion ads
📈 Zuckerberg doubles down on AI feeds despite criticism
💼 Amazon employees push back against 5-day office mandate
🕵️ The hidden toll of "ghost jobs" on tech job seekers
🔍 OpenAI launches web search in ChatGPT
+ 📊 Daily poll and results
+ 📈 Trending tools and resources
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Hand-picked news:
What: Fashion brands, including Mango, Nike, and Louis Vuitton, are increasingly using AI-generated models in ads, citing faster content creation and lower costs compared to human models. Mango's recent AI-driven campaigns contributed to record revenues, and the brand plans to expand this use across all collections.
Why: AI models are cost-effective, with virtual models costing as little as $29 per month compared to human rates of $35 per hour, enabling brands to create visually cohesive ads while scaling their digital efforts quickly.
Impact: While some industry experts applaud AI’s creativity boost, critics warn of a move away from real-life representation. Brands like Mango aim to balance this by combining AI and human efforts, promising to expand their human workforce even as they integrate more AI into creative processes.
What: Meta CEO Mark Zuckerberg announced plans to expand AI-generated content across Facebook, Instagram, and Threads, describing it as a way to enhance user experience. Zuckerberg pointed to positive engagement results from current AI-driven recommendations, despite criticism over “slop” content and diminishing human connections.
Why: Meta’s strategy is rooted in maximizing engagement and time on site. The company has seen success by incorporating AI-generated and recommended content in feeds, which has increased time spent on Facebook by 8% and on Instagram by 6%.
Impact: Meta’s AI-focused approach includes over a million advertisers creating tailored ads with generative AI, aiming to improve ad customization at scale. The shift suggests Meta is prioritizing engagement metrics over human-centric social connections, sparking concern about AI’s impact on shared reality and social media’s core purpose.
What: Over 500 Amazon employees have signed a letter to AWS CEO Matt Garman, protesting Amazon’s 5-day return-to-office (RTO) mandate, set for 2025. The employees argue that the decision is unsupported by data and doesn’t reflect the preferences of the broader workforce.
Why: Workers highlight concerns that the new policy dismisses the benefits of remote work, ignores third-party data, and adds challenges for those with family or health obligations. Employees also cite Amazon’s “Earth’s Best Employer” principle, suggesting the policy doesn’t align with this goal.
Impact: Employee morale is reportedly low, with many considering leaving Amazon. Despite this, Amazon’s leadership seems firm on enforcing the RTO policy, potentially setting a precedent for other companies navigating remote and in-office work policies.
What: “Ghost jobs”—fake job listings not actively hiring—are on the rise, misleading job seekers and impacting mental health in the tech industry. A survey found that 40% of employers posted such listings in 2024, often to keep up appearances, build a resume pool, or create a sense of replaceability among current employees.
Why: Companies, especially in tech, use ghost jobs to attract applicants for future openings, make themselves appear stable, or gauge employee replaceability. However, it leaves applicants disillusioned, wasting time on applications for roles that are not genuinely open.
Impact: The trend exacerbates stress for job seekers navigating a competitive job market, adding uncertainty. Experts advise job seekers to focus on networking and apply directly through company sites to avoid scams, as these listings increasingly undermine trust in hiring practices.
What: OpenAI has launched a real-time search function in ChatGPT for paid users, with wider availability coming soon. The tool integrates web results directly into ChatGPT’s interface, responding to search needs in-app.
Why: This new feature aims to compete with similar offerings from Microsoft and Google, closing ChatGPT’s previous gap in accessing current information. OpenAI’s team says this reduces “hallucinations” and enhances answer accuracy by using up-to-date data.
Impact: As ChatGPT can now provide answers without ads or prioritized content, it differentiates from Google Search’s revenue-driven model. Additionally, OpenAI emphasizes transparency with partners and accuracy, especially around critical topics like election information.
Today’s Poll:
AI Models in Fashion Ads: Innovation or Loss? |
Vote and find out about the result tomorrow.
Yesterday’s Poll Result:
Florida’s Social Media Law: Protection or Violation?
A) Protection – Safeguards kids’ wellbeing online - 67% 👑
B) Violation – Infringes on constitutional rights - 33%
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OpenAI cookbook: For developers, this is the definitive collection of guides and code examples for working with the OpenAI API. It’s updated continually with new code examples.